Making alterations seamless
SOJO is the clothing repairs and alterations collection and delivery app, dedicated to making your clothes work for you. They fit seamlessly into lives and businesses to help us all find a better fit.
Reshaping wardrobes and the fashion industry
Working closely with Sonder & Tell, we helped craft a strategy all about championing more sustainable wardrobes. Translating it into a brand identity that elevates simplicity without losing an eye for detail. We created a digital tool that they could use in house. A bespoke generative tool, showcasing the hypnotic process of stitching. The tool is built around stitch lines and a 18x18 grid-like pattern which responds to cursor movements, empowering the client to take control while ensuring a consistent brand identity across the website, billboards, courier bikes, boxes, and other mediums.
Reshaping wardrobes and the fashion industry
Working closely with Sonder & Tell, we helped craft a strategy all about championing more sustainable wardrobes. Translating it into a brand identity that elevates simplicity without losing an eye for detail. We created a digital tool that they could use in house. A bespoke generative tool, showcasing the hypnotic process of stitching. The tool is built around stitch lines and a 18x18 grid-like pattern which responds to cursor movements, empowering the client to take control while ensuring a consistent brand identity across the website, billboards, courier bikes, boxes, and other mediums.
