We help creatively ambitious people, through our playful yet carefully considered approach to the construction of visual identities and brands, to re-orient into new forward thinking and progressive market positions. By interrogating the creative and technical potential of every project, we turn limitations into benefits. We think of it as discovering a design rather than wrestling it into existence.

Regular Practice is led by Tom Finn and Kristoffer Soelling. The office and its way of working was initially approximated when the two met during their studies at the Royal College of Art in London.

In 2019, the studio was named as Ones to Watch by It's Nice That, the premier design and visual culture platform in the UK.

In 2020, the studio was selected to take part in the Danish Arts Councils 2 year careers program, the Young Artistic Elite.