Having produced the world’s first fully sustainable candle – from wick to wax – Nette epitomises a modern approach to luxury through their core values of sustainability, traceability and quality.
Approaching us to build a brand that exhibited the effortless collaboration between sustainability and luxury, we sought to avoid the existing tropes associated with green design; instead opting to realign the sentiment as something more focused on tactility and value.
Comprehensively applied across Nette’s identity, packaging system, website and creative direction, we were driven by material sensibilities and the power of subtlety.
From our bespoke headline typeface indicative of traditional craftsmanship to the packaging’s use of recycled shoeboxes as its chosen paper stock, we shifted the brand’s focus to detailing; emphasising the smaller elements when needed to make the most thoughtful impact possible.
